Building identities with stories.
As UCO, we believe that creative works built on a true story are much more effective and permanent. That's why, before developing a logo and corporate identity, we listen to the story of the brand/enterprise at first hand and feel a sense of belonging to every single detail - from its vision to its development. We strengthen this psychological base we have created by examining the sector in which the brand is located and by analyzing the competitors and target audiences. We determine in which areas and platforms it will be used - if it will take more place in digital or the real world.
In the final, we build the entire color philosophy, icon enhancements, font choices -shortly the logo and identity- on these versatile parameters.